Brand strategy studio, Atlanta

We build brands
worth talking about.

Heyyy Co. is a brand strategy studio for founders and businesses that are serious about standing out. We do the thinking, build the system, and hand you something that actually works.

See how we work Start a project
Brand Strategy · Positioning · Naming · Voice & Tone · Visual Direction · Launch Playbooks · Brand Identity Systems · Brand Strategy · Positioning · Naming · Voice & Tone · Visual Direction · Launch Playbooks · Brand Identity Systems ·
What we do

Strategy, identity, and leadership.
Wherever you need it.

Founders often build the product before they build the brand. Growing businesses can outpace the marketing infrastructure needed to support them. By then, the gap between what you have built and how you are communicating it is costing you.

Heyyy Co. works at both ends of that problem. For founders who are launching, we build brands before the market has a chance to define them. For businesses that are growing, we step in as the senior marketing leadership they need without the overhead of a full-time hire.

The work is specific, accountable, and built to last. Whether that is a four-week brand system or a twelve-month strategic partnership, the standard is the same.

Heyyy Co. Brand Lab
The full brand launch system. Four weeks, six deliverables, one complete brand ready to go to market.
$6K+
Fractional and Strategic Advisory
Senior marketing leadership for businesses that need an experienced strategic partner without a full-time hire. Engagements are scoped by need and duration.
Custom
Brand Advisory
Ongoing brand stewardship after launch. Monthly calls, copy review, and someone in your corner as you grow.
$1.5K/mo
Brand Audit
A sharp, honest assessment of your existing brand. Where it's working, where it's not, and what to do next.
Custom
The Brand Lab
Heyyy Co. Brand Lab

Four weeks.
One complete brand.

A structured system that takes you from intake to launch-ready brand in 28 days. Built on 25 years of senior brand experience, with AI accelerating production so your investment goes where it matters most: strategy, creative direction, and judgment.

01
Week 1
Discovery and brief
A structured intake designed to surface feeling, not just facts. Two founder calls. A comprehensive brand brief that captures what makes your brand worth building.
02
Week 1 to 2
Positioning and naming
Three positioning territories. Twenty name candidates. Trademark screening. Then the part no algorithm can do: knowing which one is actually right.
03
Week 2 to 3
Voice and visual direction
Your brand's voice guide, vocabulary, and what it would never say. Three distinct visual directions. You choose the world your brand lives in.
04
Week 4
Brand book and launch playbook
A complete 40-page brand reference document. A 90-day launch plan, email sequences, press strategy, and a walkthrough session to hand it all over.
AIResearch, exploration, drafts, and production. AI helps us move faster, explore further, and keep the process efficient.
StrategyPositioning, creative direction, and every decision that defines the brand. The technology accelerates the work. The judgment is human.
Investment
Investment

Transparent pricing.
No surprises.

Foundation
$6K
One-time project fee
  • Brand brief and founder intake
  • One positioning territory
  • 10 name candidates with screening
  • Brand voice guide
  • Visual direction brief
  • 30-day launch plan
Most popular
Prestige
$9K
One-time project fee
  • Everything in Foundation
  • Three positioning territories explored
  • 20 name candidates with full screening
  • Complete brand book PDF (comprehensive)
  • 90-day launch playbook
  • Five-email launch sequence
  • Press pitch template
Prestige + Advisory
$9K
Plus $1,500 per month
  • Everything in Prestige
  • Monthly brand strategy calls
  • On-call copy and positioning review
  • Retailer and press introduction support
  • Quarterly brand health review
  • Priority access on future projects
Who We Work With
Who we work with

Any brand that wants to be
impossible to ignore.

01
Food, Beverage and Wellness
You have an exceptional product. Your brand does not yet communicate what makes it exceptional. That gap is costing you.
Artisan food · Craft drinks · Supplements · Clean beauty
02
Premium Service Businesses
You deliver a genuinely differentiated experience. Your brand materials look like everyone else in your industry.
Interior design · Wealth management · Private fitness · Consulting
03
DTC and E-commerce Brands
You're competing on quality in a market where brand story is the real differentiator. You need a story worth telling.
Apparel · Home goods · Accessories · Lifestyle products
04
Hospitality and Experience
You've built something people talk about in person. Your digital brand presence does not match the experience you actually deliver.
Boutique hotels · Restaurants · Spas · Event concepts
05
Creative Professionals
You are the brand. But you have never stopped long enough to articulate what makes you genuinely different from every other talented person in your field.
Photographers · Architects · Stylists · Advisors
06
Founders Relaunching
You launched too fast and the brand never caught up to what the business actually became. Time to get it right.
Any category · Any stage · Ready to be serious about it
From our studio

We build what we believe in.
Heyyy Puddin! is proof.

Heyyy Puddin!
Plant-based indulgence for the grown and unbothered
28Days to launch-ready
12Founder hours
6Core deliverables

Heyyy Puddin! started with a craving and a spoon. It needed a brand that could hold two truths at once: warm and playful on the surface, genuinely premium underneath.

The Brand Lab surfaced the strategic tension in week one. The name signals one thing. The product commands another. Most agencies would have flattened one to serve the other. We held both and built the brand around a customer who does not need permission to indulge.

The result was a complete brand system, a 40-page brand book, and a 90-day launch plan, all built in under four weeks. The positioning territory: "The Grown and Unbothered." The tagline: "Comfort food that comforts your body too."

Visit heyyypuddin.com
Gennifer Marie, Founder

Built on 25 years of experience.
And knowing when something just does not work.

Heyyy Co. brings strategy, creative direction, and execution together. The thinking, decisions, and point of view behind the work come from experience.

Founded by Gennifer Marie, a senior marketing executive with 25 years of experience building brands, shaping strategy, and bringing ideas to market.

I have spent my career looking at the whole picture. The strategy. The story. The creative. The customer. The culture around it. Because the individual pieces can be good and the whole still not work.

I am also a certified sommelier, which has sharpened something I was already wired to do: understand how different elements work together, notice what is missing, and know when something is right without overcomplicating it.

Heyyy Puddin! is our own brand, built from the ground up using the same thinking we bring to our clients. Because I do not believe in giving clients a process I have never had to use myself.

25
Years in senior brand marketing
Premium consumer brands across food, beverage, wellness, and lifestyle categories
◆
Certified and pinned sommelier
Sensory precision and the discipline to know what makes something excellent, not just good
360°
Strategy through execution
One point of view across positioning, creative direction, launch, and growth
ATL
Based in Atlanta, working everywhere
Deep roots in Atlanta's creative and business community, with clients across the country
Start a project

Tell us about your brand.
We will take it from there.

We take on three to four projects per quarter. Not because we cannot handle more, but because every client deserves full attention.

Fill out the form and we will respond within 48 hours. If the project is a fit, you will hear back with an invitation for a brief intake call to make sure we are aligned before anything starts.

If you are not sure which tier makes sense, just tell us where you are. We will figure out the right starting point together.